Ziling – Break & Bake Baker
I used to be in accounting and I don’t really like the corporate world. It was just nice that below my company, there was this bakery that was quite nice. I chatted with them and I thought, “Maybe I can learn from them.” Their style is that they make everything from scratch in the shop, so it’s quite different from other bakeries outside. They accepted me as their apprentice. I learned how to make the sweet bun from scratch from them.
We play with new flavours when requested by new customers. We try to look around at other people’s ideas and try to modify and do our own bread. We do a bit of events, like meetings – just small events as we are quite small. We tried to do online before, but cannot make it. We tried selling some snacks online and it was still okay. We tried on Shopee, but not on Grab. Nobody will really order bread online for deliveries. We don’t sell cakes – maybe that’s the down side. We only sell coffee, tea and bread. That’s why it’s more difficult to do it online.
CBD area is badly affected compared to those heartland malls. We’ve been here for quite some time and for the style we do, it’s hard to move to the heartland malls. Everything we use is fresh, including our dough, so it’s easier to look after the quantity. If we move to the heartland, they (the other bakeries) tend to do a lot and sell at a lower price, at a later time. You cannot really gauge the wastage. It’s easier to gauge here compared to the heartland malls. Ours is fresh, so if I need more, I can’t do it out immediately or within hours.
My bakers will arrive at 630 AM to prepare for the morning crowd. We will prepare the dough the day before, around 4 PM. Around the morning, when we arrive, we will start the oven and wait for it to heat up. Then, we will prepare our ingredients. Around 7 plus, there will be freshly baked bread. We open at 7 AM but the choice will be lesser when it’s just started. We will get our sandwiches out at that time. The latest we close is 6 PM. Heartlands is 7 days a week and we will have to open till 10 PM – it’s a bit long, those hours.